Answer, this weeks Vousden Column:
Thought for the day
Eagles may soar, but weasels don’t get sucked into jet engines
Buddy, can you spare me a putt?
We either like, dislike or are indifferent to golfers for any number of reasons – some valid and some simply the result of a personal predilection that can’t really be explained by logic. And despite his many tantrums, like kicking his golf shoe towards an official, being fined several times for poor behaviour, spitting in the hole, getting over-enthusiastic at the Ryder Cup or whinging after the Open Championship that he never gets a break, I have rather a fondness for the young scamp Sergio Garcia.
Those mistakes I mentioned were largely those of impetuous youth, but he wears his heart, along with some pretty lurid outfits, on his sleeve and even I can remember what it’s like to suddenly erupt in youthful, petulant fury at the (more…)Add a comment Tweet
Do you remember last year we brought you the Yoga for Golf series, to get you fit and bendy ready for the new season? Well you know we only have your best interests at heart. We just want your handicap to tumble and have you out on the golf course lots and lots. And you won’t do that if you’re all creaky. So we think you ought to have another go at it. Yes. Right now. Even if you are in the office and that rather nice bloke/totty from accounts is (more…)Add a comment Tweet
We can hear it now. And what a good choice to Captain our Ryder Cup team in 2012. In fact, you predicted that he’d be the Man in our recent poll where he got 56% of the votes, beating Darren Clarke (22%) and Sandy Lyle on (13%) with Sergio and various others taking the rest of the votes. So a popular pick it would seem. And we’re reckoning that Seve, assuming he’s fit and well, won’t be too far away for the week.
Is it too early to get excited now? Yes probably, but it’s too late for that; we’re already shopping online for sombreros. Castanets are the new vuvuzula don’t you know!
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In the GoKart electric golf trolley website poll, we asked who is the GoKart Sports Personality of the Year? 64% of visitors voted for Lee and 36% voted for Graeme McDowell. But don’t get too upset GMac! If you start feeling down just go and polish that bloody great US Open trophy, or remember that you’re currently placed number four in the world rankings alongside Phil Mickelson – or maybe that trouncing you gave Tiger last week will bring the grin back to your face. Either way, we’d not be averse to betting that both of you are likely to walk away with a Major or two in 2011.
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Thought for the Day
If the world were a logical place, men would ride sidesaddle
How the Mighty are Fallen
As if Tiger Woods doesn’t have enough problems, news comes from America that paying top sports stars to endorse your products is almost certainly a waste of money, and that the biggest celebrity no-no is Woods himself. The information comes courtesy of a company called Ace Matrix, which studied every celebrity ad in the first 11 months of 2010, and was reported in the magazine Advertising Age. It concluded that: ‘Today’s consumer is informed, time-compressed, and difficult to impress, and they are only influenced by ads that are relevant and provide information. They don’t want to have products pushed at them, even from a celebrity.’
They went further by adding that the wrong celebrity could positively damage sales and the ad that had the greatest negative effect was the one featuring Tiger, created by Nike in the aftermath of his extra-marital revelations, in which he stared at the camera while a recording of his late father’s voice said things like: ‘I want to know if you have learned anything.’ It was widely (and rightly) derided at the time as (more…)Add a comment Tweet